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what do I look for in a book? interviewing do degrees matter? books about advertising movies about advertising agency links
 

When you’re looking for a first job as an art director or copywriter, it's not always easy to tell what interviewers are really thinking. Take along this handy pocket-size guide and refer to it often.

What They Say:
What They Mean:
What You Should Do:

"You've got solid ideas, but they need to be fleshed out."

That's what I tell everybody.
Work on your book.
"Make your ads wacky. Go crazy. Be wild."
Be daring even if we're not.
Work on your book.

"Have you tried direct mail? It’s a great way to break into business."

Have you thought of a different career?
Work on your book.
"Let me tell you when I was looking for a job....."
You seem like a nice person and I've got some time on my hands.
Work on your book.
"Was this a school project?"
It looks like it.
Work on your book.
"I need to see more package goods/parity products/ services."
I don't like what I do see.
Work on your book.
"I like your stuff a lot but
we're not hiring right now."
But if we were,
I wouldn't tell you.
Work on your book.
"Good luck.
And call me anytime."
Please don't call.
(I’ve done all that I can.)
Work on your book.
"When can you start?"
When can you start?

Stop working on your book.
(For now.)

The point is: No matter what they say, no matter how nicely they say it, all the enthusiasm, encouragement and compliments in the world are just polite talk until they offer you a job. And don’t even think about stopping work on your book until you hear, "You’re hired."

 

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