What’s in my Office Thursday: Meet CPS Alum Ana Karina Da Silva, Copywriter Intern at Lapiz Leo Burnett - Chicago. Ana was one of our international students all the way from Venezuela!
Check out her advice below:
For all of those souls working on their portfolio right now, I would say take advantage of having the time to come up with the best ideas you can. There’s no budget limits, no media buying limits and no clients saying what you should do. So basically, there aren’t many rules at school – the teachers will guide you with the brand’s mandatories.
Producing your own book is amazing because you can show who you really are through your ideas. I think that’s the most important part – crafting your criteria, your sense of humor and bringing part of your personality to the table. Because at the end of the day, people will remember how you made them feel with your idea rather than the idea itself.
A lot of this process has to do with yourself and your spirit. If you aren’t happy with something, ditch it and work on what you feel is the strongest area. But don’t forget to listen to the mother of all ideas: research and feedback. Pay attention to what the teachers you admire say and keep thinking on how to take your idea further. This will give you the confidence to truly know what’s a good idea and what’s not.
I think this business is a matter of intuition and confidence, so listen to your gut and try to stick with it. If it doesn’t work – just keep going. It will come out eventually.