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The Chicago Portfolio School

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Our school's a little different. But, so are you, otherwise you wouldn't be here. Try on a few eyeballs and check out Chicago Portfolio School.

See it through the eyes of:

What’s in my Office Thursday: Ana Karina Da Silva

What’s in my Office Thursday: Meet CPS Alum Ana Karina Da Silva, Copywriter Intern at Lapiz Leo Burnett - Chicago.  Ana was one of our international students all the way from Venezuela!

Check out her advice below:

For all of those souls working on their portfolio right now, I would say take advantage of having the time to come up with the best ideas you can. There’s no budget limits, no media buying limits and no clients saying what you should do. So basically, there aren’t many rules at school – the teachers will guide you with the brand’s mandatories.

Producing your own book is amazing because you can show who you really are through your ideas. I think that’s the most important part – crafting your criteria, your sense of humor and bringing part of your personality to the table. Because at the end of the day, people will remember how you made them feel with your idea rather than the idea itself.

A lot of this process has to do with yourself and your spirit. If you aren’t happy with something, ditch it and work on what you feel is the strongest area. But don’t forget to listen to the mother of all ideas: research and feedback. Pay attention to what the teachers you admire say and keep thinking on how to take your idea further. This will give you the confidence to truly know what’s a good idea and what’s not.

I think this business is a matter of intuition and confidence, so listen to your gut and try to stick with it. If it doesn’t work – just keep going. It will come out eventually.

By heather : July 24, 2014

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Congrats Best of Quarter Spring 2014 Winners!

Despite what your mom told you, everyone is not always a winner. This isn’t T-ball.

The time has come and the Best of Quarter winners have been announced. Congratulations to the victors:

Best Art Direction - Colleen Keesey
Best Design - Becca Ray
Best Headline - Eric Russell
Best Concept Team - Colleen Keesey and Rose Schuchat

Great ads, by great people. The work is smart, funny, and had some attitude, which we like.  In a school where concept is king, design took a backseat to no one as clever ideas were held up by crafty design.

Be sure and stop by the 4th floor and check out the winners. This is work that we all are striving for, and not just to match it, but to beat it. The goal of all of this is to keep getting better and to keep pushing. If you see any of the winners around this week, give them a smile and high five. Tell them they did a great job, but know deep down in your heart… you are coming for them.

You can view the rest of the winners’ work at: https://www.facebook.com/media/set/?set=a.847735228587338.1073741851.146499302044271&type=1

Written by: Jeff Polaschek

By heather : July 22, 2014

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Freshman Mixer - Summer Quarter 2014

What happens when you put four quarter’s worth of CPS students in a bar and shower them with beer and/or wine?

LOT’S OF AWESOME STUFF.

Yep, last night CPS students new and old met at O’Callaghans bar for the quarterly freshman mixer. Whenever this event goes down, the school’s new students wear white tee shirts upon which old students impart words of wisdom. Via Sharpie, of course.

And it’s not all phallic symbols and Beyoncé references. I saw some nuggets last night that really ring true in the crazy world that is advertising school “Concept is king,” “Be relevant,” “Trust the process”... even if the new guys don’t yet have the context for these ideas, they will. Soon enough.

...Overall, the evening was terrific, and I can promise you that I Uber’d home with a smile on my face, thinking about how great it feels to be part of such a friendly and supportive community.

Written by: Amanda Burger

By heather : July 17, 2014

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What’s in My Office Thursday: Melissa Saylors

What’s in my Office Thursday: Meet CPS Alum Melissa Saylors, Art Director at 360i in The Big Apple.

Check out her advice below:

“There is so much advice I want to pass along to y’all but if you’re anything like me you’re nearing the end of your attention span so I’ll be brief”

“Work your freaking butt off. CPS is only the beginning. Got an internship? Be the first one there and the last one to leave every day. Got some free time? Learn a new technique on Photoshop. Does your friend’s band need a poster for that show you’re more than likely not going to go to? Knock it out of the park.”

“Every chance you get, learn something and keep practicing your craft. Above all though, HAVE FUN. I know what I just described may not sound very fun but when it’s your passion, hopefully you’ll actually enjoy doing those things. Because, in the end if it’s not fun, what’s the point?”

“*I apologize for my desk being so boring but I just switched from freelance to full time last week so I haven’t had time to fill it with cooky stuff yet.”

By heather : July 17, 2014

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What’s in my Office Thursday: Meredith Lusher

What’s in my Office Thursday: Meet CPS Alum Meredith Lusher, designer at Grisko.

Check out her advice below:

“I will say that even though CPS equipped me well for the real world, I can’t believe how much I learned over just a couple months freelancing! I feel like we are always in a learning position - whether it’s a new feature in a program or a type of client/work space.”

“Words of wisdom to students entering the job market - be friendly, make sure you have a good attitude and to stay positive. Also, know the shit out of those programs - you want to know what you’re doing and be speedy doing it. To current or new students, finish every project, even if you have no time. It will make all the difference when it comes to putting together your book, and choosing your best work.”

By heather : July 10, 2014

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Going Viral

viral

How many times have you caught yourself saying, “You know, I should really try______” or, “How hilarious would it be if______,” and those little brain nuggets just get stopped forever, right there in their tracks? I was going to write a blog about “going viral” and Mike D’Ami…rrrrr…ummm, Teddy Goalsevelt, and his adventures in Brazil, when I got to thinking about what it means to “go viral”—I mean who decides that anyway? What is the benchmark for going viral? How many likes, shares, or views does it take?  If my dad knows what I am talking about, is that viral? (If so, we should evaluate whether or not it’s a positive or negative thing.)

Mike didn’t go to Brazil to become a viral Internet sensation. Hell, I think that people who try to be famous are the least likely to succeed at it. You know who the least cool guy at the party is? The guy who can’t shut up about how cool he is.

Mike went to Brazil as an enthusiastic fan, who happened to get caught on camera living as fiercely and passionately as we all wish we could but seldom take the chance to do. I wonder how many people he told he was going to dress up as Teddy that just blankly stared at him trying to connect the dots between soccer (futbol) and the Bull-Moose himself? It didn’t matter to him. He had an idea and he went for it.

Coming up with the idea is the easy part.  Having the chutzpah to put those ideas in to action is where things get really good.  We all want to do great work, but it’s easy to get bogged down with reasons not to do something. We’re in a glorious position as students. This is a place where the limitations of the real world do not apply to us. Be bold in your work. If you think it is funny and smart, you can bet that others do too. The more you put your work out there, the more likely it will be that those other people will find you.

We have nothing to lose…And neither did Mike D’Amico.
But now my Dad knows who he is… and that’s something.

Written by: Jeff Polascheck

By heather : July 08, 2014

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What’s in my Office Thursday: Brett Williams

What’s in my Office Thursday: Meet CPS Alum Brett Williams, Copywriter (and comic-book lover) at Intermark Group in Birmingham, AL.  Check out his advice:

Any good desk should be a shrine to what makes you who you are, and mine is no different. As you can see, my unconditional love for comic books, action movies, and pro-goddamned-wrestling is apparent. I love comic books so much that I actually make my own, and my baffling love of pro wrestling has led me to start training to get in the ring. Because what’s life without straight up owning a few childhood dreams, right?

As for advice, I’ll give two pieces. If you’re going to make it in advertising, you have to have thick, thick skin. However thick you believe your skin is, it needs to be ten times thicker. Most of your career will be littered with failures of one sort or another, so you have to be strong enough to get past them and get on to the winning.

And for writers specifically, there’s a great quote from Steven Pressfield’s War of Art. “There’s a secret that real writers know, that wannabe writers don’t, and the secret is this: It’s not the writing part that’s hard. What’s hard, is sitting down to write.”

My portfolio can be found at http://gbrettwilliams.com and the first issue of my comic, The Black Wraith Vol. 1 can be purchased through Comixology.

By heather : July 03, 2014

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The Idea Writers

ogilvy

Every industry has its all stars. Where there’s tech – there’s Steve Jobs.  Where there’s film – there’s Steve Spielberg.  And where there’s advertising, there may not be another Steve, but there is David Ogilvy. Ogilvy laid down much of the groundwork for copywriting.  He’s also part of a famous ad legend that’s simply too good to not share.

As legend has it… Ogilvy was heading to work on Mad Ave one morning when he encountered a homeless man on the street corner. The man was holding a sign bearing the words, “I am Blind. Please Help.” Noticing the man’s empty cup, the zealous Ogilvy took out his marker and rewrote the sign. When he was finished, it read, “It is Spring, and I am Blind.”  The rewrite achieved an embodiment of the idea, “show, don’t tell.” The man’s sign changed from statement to story.  Instead of simply providing information, it pushed people to draw upon their memories of spring – to feel something for a blind man unable to witness its glory.

As the legend continues, when Ogilvy left his office that evening, the homeless man’s cup was filled to the brim. The “lesson” here is that marketing communications works when it functions as storytelling. Print ad, TV spot, app or public stunt – if it doesn’t play to its audience’s emotions, it won’t be successful.  This is what we’ve been working so hard to learn in our first quarter at CPS – how to tell stories backed by a powerful concept and, of course, get them concise enough as to not lose an audience’s attention.

Side note –  the Ogilvy legend is from the book, “The Idea Writers- Copywriting in a New Media and Marketing Era,” by Teressa Iezzi. I highly recommend it for anyone in ad school, as it talks all about what advertising means in today’s digital age!

Written by: Amanda Burger

By heather : July 02, 2014

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What’s In My Office Thursday

Meet CPS alum Andrea Langley, Designer at SapientNitro. Check out her great advice below.

You have to be persistent with pushing yourself. Always keep doing a lot of good work. Continue polishing your craft. And make certain you’re confident in your concepts. We’re all going to face some kind of rejection whether that’s not landing the job you wanted or getting a portfolio critique so bad you left crying (whoops, was that just me?). We put our hearts and minds into creating the work we do so the best thing to do when faced with those moments is to just keep pushing. If you don’t get that first gig guess what, there are a hundred of other just as awesome agencies out there. If you get a bad critique guess what, that’s great because now you can improve it before sending it out into the world. Portfolio school is the place to begin shining, but it’s also the place where you can make mistakes and learn from them.

But beyond being persistent with yourself, you also need to be persistent with getting your foot in the door. Stay in touch with your instructors and mentors, believe it or not they are usually more than willing to help give you a push in the right direction. Enter competitions near and far. Even if you don’t win you’re still feeding your drive to create. Freelance. It gives the chance to try a place out before fully committing. Don’t just apply for endless jobs, try also sending personal notes to the creative directors you really want to get your book in front of. Because if you don’t, know one will ever know how kick ass you are.

By heather : June 19, 2014

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THINGS TO DO OVER BREAK BESIDES K E R N I N G

Break is coming up. A good time to rest up, and take a break from the rigmarole of school. Here is a couple of fun things to do around the city that won’t cost a nickel:

It’s a chuckle fest.
The cast of the mainstage does a free improv set after their show every night, with the exception of Friday’s. First come, first serve.
http://www.secondcity.com/faq/#62

Get your learn on.
Chicago’s finest learning institutions do free days-
http://www.chicagoparent.com/picks/museum-free-days

Music? I love music.
Series of free concerts at the beautiful,  Jay Pritzker Pavilion.
http://www.grantparkmusicfestival.com/

The F@#ing zoo is closed, Ray.
http://www.lpzoo.org/
Open 365 days a year.

It is also free to stand in front of the Trump Tower, and take selfie giving the new TRUMP sign the finger. And don’t even get me started on the k e r n i n g. Just sayin. 

Written by Jeff Polaschek

By heather : June 17, 2014

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