What’s in my Office Thursday: Meet CPS Alum, Megha Kumar, Junior Copywriter at Anderson DDB in Toronto!
Check out her advice below:
“My name is Megha and I’m a Junior Copywriter at Anderson DDB (DDB’s healthcare division) in Toronto. I usually work on vitamin brands, psoriasis cream, and fun products like that. The biggest challenge in advertising is getting past the regulatory team. Great ideas do get rejected, but you have to keep at it. You never know when a client may feel experimental. Just recently, my art director partner and I competed with other senior creatives for a big, non-healthcare pitch and won it. So “miracles” do happen if you work hard.”
“My other piece of advice to all aspiring creatives is to be interesting. Don’t be afraid to be assertive and quirky, because it’s your personality that makes you stand out. Also, don’t forget your veggies. There’s a lot of free pizza and donuts in advertising. We can’t eat like we used to.”