The importance of being an Amateur

What do a fiddle player, an artist, and a man who builds bugs out of car parts have in common? They’re all in advertising, of course!
Last week, Greg Christensen stopped by CPS for a bedazzling discussion about amateur creativity, and the importance of having something else you love doing in life besides advertising (because we already know you love advertising).
He explained that the most important thing about having a ‘side project,’ (even more important than actually being great at whatever you choose) is focusing on it. We all get distracted easily and a lot of us have a ‘side project graveyard’ full of ideas we simply lost interest, or steam with. This is why it’s important to choose one, and go.
Greg also pointed out that the next generation of advertisers (us!) has the ability to touch people and spread a message in ways never before seen in history. And two people, with a great idea, can become famous in a matter of hours.
So focus my friends, and don’t worry about wondering if you’re the best at something, that’s part of the fun!








