Last week I sat down with third quarter copywriters Kevin Tosi and Adam Bedol about their new advertising podcast, “Darn Good Baloney.” “Darn Good Baloney” more or less revolves around interviews with people that work in the industry, so you could say that it was an interview… about interviews… or not. Here goes!
Me: So, first things first. Can you two tell me how you came up with the idea to start an advertising podcast?
Kevin: Don’t get me started.
Kevin: “Don’t Get Me Started” is the name of the advertising podcast that Creative Circus puts out.
(Creative Circus is a 2-year ad school located in Atlanta, Georgia)
Me: I see – so you were inspired.
Adam: Yeah. We basically thought it would be cool to start our OWN podcast, with the goal of spreading information about advertising to anyone that’s interested in it.
Kevin: We also just love podcasts. *laughs*
Me: Right. So why the name “Darn Good Baloney?”
Kevin: There’s an old Leo Burnett quote – “If you are writing about baloney, don’t try and make it Cornish hen, because that’s the worst kind of Baloney there is. Just make it darn good baloney.” We liked that quote; it kind of sums up this basic idea that in advertising, it’s your job to make anything look good. Seemed like “Darn Good Baloney” could make a fun name, so we just went with it.
Me: Okay, so tell me what a typical podcast looks like… or, I guess, sounds like.
Adam: We research people in the industry – you know, one portfolio leads to another, and so on… We also do a lot of research on Linkedin. We then contact people to see if they would be interesting in coming in to the school to meet with us and record.
Kevin: OR if we discover someone cool from out of town, we see if he or she would be okay with recording over Skype.
Me: So do you come in with set questions prepared?
Adam: Sort of. We go in with talking points, but we mostly try to keep it conversational.
Kevin: We also provide the link of the portfolio of whomever we are interviewing to the CPS Facebook group, and we ask CPS students if they have any questions to ask. So it becomes interactive; not just for us but for the whole school.
Me: And you aim to put out one episode a week?
Me: Awesome! You guys are great. For a last question – can you share with me one thing that you’ve taken away from the experience?
Adam: Yeah, last week we talked with Paul Kuzma, who has his own shop at IfNotNow Creative marketing, in Chicago. He spoke to us a lot about what he looks for in student portfolios, and it was really interesting. Something he said was – if you can change his opinion about a product, you’ve done something well.
Thank you, Kevin and Adam, for sharing! If you’re looking to listen to “Darn Good Baloney” (which – of course you are, right?!) simply go to https://soundcloud.com/darn-good-baloney.
Written by: Amanda Burger