Lately, a sound bite of Jeff Epstein has been playing on loop in my head. This is not uncommon for Jeff to infiltrate my every waking thought, but about three months ago, he gave some advice to our quarter about the CPS timeline. We were advised to create a new idea every day for the duration of the program. At first this seemed very simple. One idea a day? Pshhh. What is this, pre-K? However, after a while this seemingly simple task has become increasingly more difficult. For me, the most difficult part is finding an interesting business/product, it’s Unique Selling Proposition(s) and target audience, etc. all in the 30 minutes I allowed myself to actually write. After this 30 minute window, I’m exhausted and tend to retire to the couch and binge watch a Netflix show or movie. Luckily for me (and every other struggling creative reading this), I have found the solution, SHARK TANK!!!
Now, calm down and stay with me. In the off chance you haven’t seen ABC’s only tolerable show, ‘Shark Tank’ puts new business owners in front of five of the nation’s most notorious entrepreneurs in the hope of pitching their product and receiving an investment. From Hoodiepillow (self-explanatory) to Pet Paint (even more self-explanatory), the show never fails to introduce America to an array of unique ideas born right here in the USA!
A few weeks back, I had an amazing idea while watching Mr. Wonderful (Kevin O’Leary) make a grown man cry. Why not concept for these new businesses that are trying to get their name out? Each pitch is basically structured as a brief: a description and demo of the product, it’s USP, target audience and Q & A. I’ve started to take notes during pitches that really excite me and brainstorm ideas that I believe might work. Even if an idea doesn’t interest me, the show does a great job demonstrating the power of presentation and how-to or how-not-to pitch an original idea. Whether the Sharks choose to invest or not is irrelevant.
So get yourself in front of a television and sit down to do some homework.
Written by 3rd Quarter Copywriter Sean Kunz