That glossy copy of the 2002 Communication Arts might be inspiring, but unless you’re getting hourly updates of what’s happening in the ad world, you’re doing it wrong. Stop trying to get Kanye to retweet you and use Twitter to follow at least* these ad folks:
Who: A website that aggregates news for advertising and media professionals.
Why Follow: They’ll keep you up to date on the biggest ads hitting the internet each day, which if nothing else will give you great cocktail party fodder. #adgossip
Who: American Association of Advertising Agencies.
Why Follow: They’re on top of it when it comes to latest business news affecting the advertising world. Subscribe to the SmartBrief to get an email bulletin that is essentially ad news cliff notes. #informed
Communication Arts @CommArts
Who: The inspiration for any advertisers and designers located on Earth.
Why Follow: Not only will you stay in the loop about the ad world, they’re always posting advertising and design contests. A big win would look nice and shiny next to your killer portfolio. #trophies
The Agencies You Love @agencyhandle
Who: DDB, DraftFCB, Ogilvy, Crispin, etc.
Why Follow: It’s not like you’ll be hired just for clicking “follow” on a company’s twitter, but you’ll be more aware of what is happening at the agency. Since they can show more of their personality on Twitter, you’ll also get a vibe for whether or not you would be a good fit. #juniorcreative
Chicago Portfolio School @PortfolioSchool
Who: That place that cashes your tuition checks every quarter.
Why Follow: They are the only people besides your mom who actually care if you’re employed at the end of this, so look for the job postings and any alums interacting with CPS. #schoolspirit
YourAdSchoolFriends @catchy handle they thought of to impress recruiters
Who: Classmates and/or drinking buddies.
Why Follow: They’re hilarious and creative, and one day they may be an ECD at a top agency. When they tweet about an opening at their company, maybe they’ll remember all the sandwiches you shared at Cheesie’s and therefore hook you up with a job. #besties
*Disclaimer: Word count is precious so in no way is this list done. Cruise Twitter and be sure to follow as many agencies, advertising sources and even comedians as possible!
Rose Schuchat | Copywriter | Chicago Portfolio School