What’s in my Office Thursday: Meet CPS alum Kevin Zwier, Copywriter at Wunderman.
Check out his advice below:
“Never stop asking ‘Why?’ For every brief or every assignment that’s thrown your way there’s a problem to solve. It doesn’t matter if you’re a writer, art director or designer, do your research on the client and their competitors. Ask tons of questions to everyone and anyone; the creative director, account people, your partner, your friends, your family or even people on the street. Read the reviews and comments of the product(s) on various websites. Dig deep into research because you never know where you’ll find a little nugget of insight that you can use to solve the problem at hand.”
“Secondly, this is a highly subjective business you’re getting into so never give up and never look defeated. What one person says is terrible another might come back and say they love it. There will be days when every one of your ideas or lines gets shot down or ripped apart, one that you’ve worked hours upon hours upon hours fine tuning. Don’t give up when an idea does get rejected, don’t look defeated. Accept the criticism, learn and grow from it. The same applies to when you do get an idea through. Tweaks will always need to be made but for every swing and a miss you’ll eventually get a home run.”
Check out his talented portfolio here: http://www.kevinzwier.com