What’s in my Office Thursday: Meet CPS Alum Will Bright, Creative Director at JWT in the Big Apple. Will has produced insanely talented work for BMW, Ad Council Adoption, Porsche and more – be sure to check it all out!
Here are some of Will’s true stories and the lessons he’s learned along the way:
YOU’RE GOING TO SUCK AT FIRST.
AND IT’S OK. IT DOESN’T MEAN YOU SUCK.
I got let go from my first job after two days. In fairness it was a freelance gig, but I was supposed to be there at least a couple of weeks. In the middle of the second day the creative director said as nicely as possible, “You don’t know what you’re doing and we don’t have time to teach you.”
Right there, I realized that even after a year of school, I still didn’t know what I was doing. The real education starts once you start working.
IT DOESN’T MATTER WHAT YOU MAKE AT FIRST. JUST MAKE SOMETHING.
My second job was a full time gig and my first assignment was writing a series of overhead announcements that would be played in the elevators of a casino in Detroit.
If there’s a bottom rung on a ladder, that’s it.
But for the first time I was making something real. And early on that’s all that matters. Just focus on making a lot of stuff. You don’t have to love everything, but producing actual work is how you will really get better.
YOU’VE CHOSEN WISELY, ADVERTISING BEATS HAVING A REAL JOB.
When I worked on BMW I was able to go down to their performance driving school in South Carolina a couple times. I don’t know what other jobs are like, but I’m pretty sure that accountants or teachers or regional supply chain managers don’t get paid to test-drive BMW’s all day.
Sure, there will be bad days. But for the most part this is an incredibly amazing business. Just ask your friends and family how many of them have beer fridges, or summer Fridays or get to see something they made out in the real world or on TV.
Take a look at his work: http://www.bloodsweatideas.com