For the past nearly over a month, a good number of us here at CPS have been thinking about hamburgers, fries, shakes, nuggets, and even frozen strawberry lemonades. These thoughts also included the ‘L’, hidden treasures, giant dogs, road trips, and even zombies.
Folks, welcome to Royal Rumble.
As you may recall, though we may call it a “break” there’s no break from work here. Part of that is the ad competition that happens when classes end—Royal Rumble. We work with a real agency, for a real client. Best campaign wins. Can I say, it’s a bit intimidating your first time…
All of a sudden you’re no longer presenting your wildest and most elaborative ideas in front of your peers. You’re presenting (what is hopefully) a strong campaign to real creative directors at DDB, our agency partners for this Rumble. It’s definitely a challenge coming up with something fresh for a client that’s easily recognizable worldwide. I know my partner and I alone had all but one idea shot down in the first round, most with the note “it’s been done before.”
About 9 teams made it through to the final round and presented this past Tuesday. My partner Tawnia and I were one of them! We didn’t win. Tied for third is good, though. I’m happy.
The honors go to my co-blogger Jake and his partner Erica. The guys from DDB said it was something they hadn’t seen before. This is the second Rumble in a row in which Jake’s been a part of the winning team—major kudos to you, sir. Second place went to Matt Mindis, John McKenzie, Justin Florio and Mike Schneberg. McCamie Cole & Alison Lato tied for third. (And I’m going to give a shout out to my partner for her awesome script writing abilities. She’s awesome.)
Congrats to all the teams, really. Guys, we rock.