The Chicago Portfolio School


Our school's a little different. But, so are you, otherwise you wouldn't be here. Try on a few eyeballs and check out Chicago Portfolio School.

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What’s in my Office Thursday: Lindsay Fuhs

What’s in my Office Thursday: Meet CPS alum Lindsay Fuhs, Digital Designer at Energy BBDO.

Check out her advice below:

@ CPS - Have fun in taking full advantage of the creative freedom you have. This is the time to BE YOU and to pour your heart and soul into every project. Be sure to have smart reasons to back up all of your design decisions. When the designs are done- make app prototypes, photograph and stylize your own photo shoots of your project’s, and code your own website. Make it your own.

@ finding a job - Have design heroes you turn to for inspiration. Find the people that are doing what you want to be doing and follow their footsteps. Consider where you want to spend all of your time. You are talented, so don’t settle. One rule I had set up for myself when applying for jobs was that I wouldn’t apply to a firm if I didn’t think their work or website design was strong. Also, if their website design wasn’t responsive!

@ at your job - Do more than what is expected, be nice, smile, bake cookies and everyone will love you. 

@ life - Tell the world what you do! People will see your passion and believe in you and trust me that will lead to many opportunities. Make design your practice, not your profession. Keep working on perfecting your craft in and outside of your 9-5. It’s important to keep up with side projects or freelance work to find other outlets to express your creativity.

Take a look at her beautiful book:

By heather : November 19, 2015

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The Same, but Different.

Sometimes creative roles overlap, which leads most people to say this confusing phrase, “they’re the same, but different”. Now, I know I’m not the only CPS student to question the difference between an art director and a creative director, so I figured I’d break it down for my fellow peers to give you a better idea of what you plan on getting yourself into.

    A creative director typically thinks through the early phases of a project and develops the glorious concept. They make the creative brief that must indefinitely lines up with the client’s business objective. A creative director also oversees the entire team, which includes the copy chief, photographer, and art director. The creative director generally has the overall say of what gets a yay and what gets a nay before being delivered to a client. Their ultimate purpose is to nurture the agency’s talent and steer its creative philosophy in a rememberable direction. Basically, it’s their ass that gets the butt woopin when a client is unhappy with the work.

    On the other hand, an art director executes the strategy and concept or idea provided by the creative director. After the concept is developed, the art director is responsible for the stylistic look of the ad. He or she brainstorms with colleagues, who include graphic designers, sketch artists and possibly typesetters, to provide direction and inspiration for the given assignment. This art direction is meant to maintain brand consistency. The art director also oversees the project through the production department and other phases, including prepress and printing. If there is no creative director, the art director may potentially have the final say of the ad.
Well, I hope everyone has a better understanding of “these same, but different” creative roles. Good luck to you all on figuring out where your talents fit best. Just remember, you’re never stuck in a set routine as each position feeds into the next.

Written by CPS Blogger and 3rd Quarter CW: Jessi Pelzel

By heather : November 17, 2015

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What’s in my Office Thursday: Adam Bedol

What’s in my Office Thursday: Meet CPS alum Adam Bedol, Copywriter at Grey in NYC.

Check out his advice below:

“Make your book the way you want it. Look at other student books from CPS and other schools. You’ll notice different kinds of styles are fits for different kinds of agencies. Have a vision of what you want your book to become and work everyday to get there.”

“Also, hone your craft! If you’re a writer, write a million headlines, manifestos, and persuasive concept statements. If you’re an art director, don’t let unit design skills get rusty. This will help you immensely when you start working.”

“And lastly, always keep a rubber chicken at your desk.”

Take a look at his talented book here:

By heather : November 05, 2015

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