What’s in my Office Thursday: Meet CPS alum Rachael Kusper, Art Director at Burrell Communications.
Check out her advice:
“When I first came out of CPS I was ready to jump in headfirst, make some killer campaigns that make people think, laugh and cry. Instead, my internship consisted of countless banner ads, in-house posters for the next agency get together, a sign for my bosses desk to tell people where to put his mail…basically not anything that anyone, anywhere would remember. However, I did it with a smile on my face and the conviction that those were going to be the best banner ads ANYONE had ever seen (they weren’t, but I digress). After my internship ended and I got my first job, the assignments didn’t budge that much, but one day a big project came to the agency and I was determined to work on it. For almost a year my days consisted of getting my assigned work completed and my nights were dedicated to working on that project. After all the late nights, weekends, headaches, frustration and revisions, I ended up producing the work and gained a great book piece, a mentor and invaluable experience.”
Advise to current students:
“Always strive to make better work. Learn the rules and then learn how to break them. It’s easy to want to make things that are cool for cool sake. What’s challenging is to think of big ideas that help move the brand forward. Really understand the brand you’re working for. When I look at student work, something that always stands out is when work is created that is completely outside that brand’s voice. It makes me think that the work wasn’t created for the brand, rather for the creative. While the industry we chose is fun, exciting and constantly pushing boundaries; we have to remember that our job is to build a connection between the consumer and the brand.”
Take a look at her book: http://rachaelmclean.com