Are You Ready To (Royal) Rumble?
Ok, the title might be a little cliche, but the the competition is anything but. While CPS technically runs only four quarters a year, you can bet the students are working year round. And part of that work (ok, it’s not really work if you’re having fun) is the quarterly Royal Rumble competition.
Four times a year, Chicago Portfolio School sets up a competition with a real world client, splits the school into teams, and lets the creative fists fly as each team bouts to be crowned champion of Royal Rumble. The client gives each team a real creative brief and it’s up to the collective minds of each group to come up with the next million dollar ad. Did I mention the winning team also gets a cash reward and their campaign executed?
This quarter, Chicago based Sole Goddess was the client to impress. A fashion conscious brand that created a balm-like stick so that those new pair of high heels won’t cause any annoying blisters.
Groups worked day and night to tweak, adjust, and modify their perfect ideas that would blow away the competition in the first round of presentations. Afterward, some critiquing and feedback is given so that teams can adjust their concepts and executions in preparation for part two of the presentations.
Currently, all of the teams have finished presenting their second round of comps and ideas. As we all anxiously await the announcement of the winning team, why don’t you leave your amazing ideas for Sole Goddess in the comments section below. Do you have anything that will blow us away?