CPS + Sharpie =
If you were to walk up to a random CPS student at any given time and give them the old elementery school shake-down, you would find two things: Landon (a third quarter) carries McDonald’s Sweet and Sour sauce on him at all times, and the rest of us, have bags, backpacks and purses comprised of 98% Sharpie. You see, at CPS, we love Sharpie. We love Sharpie so much we can’t bare to throw them away even after they’ve long since dried up. Sharpie is the wick in the candle of our creativity cat’s mouth. It’s the lighting bolt that strikes our creativity kite. It’s the lifeblood of our creative machine.
Two students, Tori and Jake, set out to profess the school’s love for the brand to see whether or not they loved us back. They built a website, CPS and Sharpie Forever, made a video (see below)
then went directly to the source (Sharpie Headquarters in Oak Brook, IL) to drive traffic to the site. Stay tuned for updates on the project and to see whether Sharpie is “The One” for CPS.