The Chicago Portfolio School


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Some stuff we couldn’t fit on your shirts.

Hey 1st quarters, 4th quarter CW here. I love the tradition of the CPS Freshman Mixer, but let’s be real- sharpies + shirts + beer= illegible advice. Here’s some stuff I couldn’t fit on your shirts.

Go to your classes. All of them. No brainer, but it needed to be said. Of course, you’ll learn something new and useful every class but more importantly, you’ll be getting weekly face time with busy creative professionals that you wouldn’t have access to otherwise. You’ll also get their email addresses. Take advantage.

Don’t sweat if your drawing skills aren’t so hot. Marker comps are meant to show a general idea of what your ad will look like. Stick figures are perfectly acceptable. Seriously. So is putting a piece of paper right on your computer screen to trace an image you found on Google.

Every assignment has potential. Part of the fun of advertising is making “boring” brands interesting. Think this way from the start and you’ll have a lot more campaigns to choose from when you put together your book.

Creativity is a process. Fully formed, mind-blowing, award worthy campaigns won’t just fall into your laptop. Take time to brainstorm, concept, write, design, get feedback and let your ideas evolve.  You get what you put into it.

Don’t let negative feedback get you down. I know, it sucks. But it sucks a lot less than having not so hot campaigns in your book.

Get to know your classmates. And not just the ones in your quarter. In a year they’ll be your professional network. Plus, it’s always nice to have friends who understand what you do for a living. 

Good luck guys, you’ll love it here!

Written by Erin Meulbroek

By heather : May 05, 2014

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