Think small-ish
So, summer quarter ended a couple days ago. Goodbye, summer quarter.
That means another Royal Rumble is upon us. For those of you who are new here, the Rumble is a quarterly in-school competition hosted by a real client. Students are divided into teams, and they’re given two weeks to work on a brief.
This time around, our client is Fiat - the lil’ Italian car that’s actually quite spacious. We know it’s spacious because we took turns sitting in one & fiddling with various dials on the fancy dashboard.
The brand is relaunching in the States after a 50 year absence, so it’s an exciting project to be part of. Also, the winning team gets a cash prize, plus the possibility of seeing their work produced.
Like, produced in the real world. Where real things happen.