why we should rethink QR codes
Some people think that QR codes are just a fad, and that they’re dying out. But really, they’ve just been misunderstood and misused. They’ve got a lot of untapped potential.
My friend Jenn knows this and recently wrote an article on the subject for Tech.li: QR Codes Aren’t Dead — They’re Misunderstood.
The title of the article says it all. However, Jenn offers some good examples across various industries on how some brands have been using QR codes, and doing it better than others.
“A QR code should enhance an experience, not redirect the user to a promotional website. Anyone who takes the time to scan the code should be rewarded. Encourage your customers to become a part of the experience; don’t just come at them with marketing mumbo jumbo.”
So check out Jenn’s article. As advertisers and designers we should all be taking steps like these to make our work an experience, not just a cool looking piece.