...Companies are driven by the pursuit of “likes”, how do they create real, lasting consumer interest and even - wait for it - love?
According to guest speaker Greg Jones, you do something memorable that can’t help but catch people’s eyes. To hear him tell it, it’s a bit like getting the attention of the person that you fancy*. Greg’s the CEO of Suite Partners, an experiential firm in River North that’s proven itself adept at eye-catching. For Kenmore, a brand whose public profile was flagging, Suite Partners organized a Kenmore Live Lab complete with fashion shows and live music that encouraged audience collaboration (an event whose Facebook view rate was dramatically higher than anything in Facebook’s top 100 brands, according to Comscore). For Nike, Suite Partners turned the Lincoln Park Field House (pictured above) into a “Fuel House” for a 20-team “Day of Greatness” athletic competition that drove national interest in the brand.
Unlike many traditional agencies, Suite Partners employs people with a variety of backgrounds - post-production, sound engineering and more. Read more about Greg’s shop here.
*Use of “fancy” is in honor of Greg’s South African heritage