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First Quarter

CONCEPT BASICS
Learning the building blocks of a good idea.
(Jeff Epstein)

BRANDING
Exploring what an Account Planner does and how to be your own account planner.
(Linda Jackson)

TYPE BASICS
Type fundamentals; working with Desert Island fonts.
(Will Miller)

DESIGN FUNDAMENTALS
Design principles are explored.
(Robin Katz)

PRINT ADS
Create marker comps for a new assignment each week. And lots of them.
(Maria Scileppi)

GUEST SPEAKER
July 17th Stuart Drozario BDM
July 24th Ashley Vinson DDB
August 7th Will Miller Firebelly Design
August 21st Josh Hirsch Big Spaceship
October 23rd Dave Gardner, Jeff Hoffman ColorJar
November 13th Cheryl Berman, Unbundled
November 20th Lisa Landsman, Google
December 4th Alisa Wolfson, Leo Burnett
January 22nd, Rick Valicenti, Thirst Design
February 5th, Dan Fietsam, Energy BBDO
March 5th, The Post Family


Second Quarter

PRINT CAMPAIGNS
Work on concepts within a team. A new assignment is given each week.
(Dave Derrick/Merrideth Kalil/Gary Fox Robertson/Stu Thompson)

HEADLINE BASICS
Learn the basics of writing a compelling headline. And lots of them.
(Jason Weinberger)

PRE-PRESS
All the details of working with digital files.
(Mark Ward)

INTERMEDIATE TYPOGRAPHY
Working with longer text, display text, font pairing.
(Chad Verly)

INTEGRATED CAMPAIGNS
Work within a team creating integrated ideas. A new assignment each week.
(Cristen Ingram/Natalie Taylor/Brian Bennett/Emily Sander)

GUEST SPEAKER
July 17th Stuart Drozario BDM
July 24th Ashley Vinson DDB
August 7th Will Miller Firebelly Design
August 21st Josh Hirsch Big Spaceship
October 23rd Dave Gardner, Jeff Hoffman ColorJar
November 13th Cheryl Berman, Unbundled
November 20th Lisa Landsman, Google
December 4th Alisa Wolfson, Leo Burnett
January 22nd, Rick Valicenti, Thirst Design
February 5th, Dan Fietsam, Energy BBDO
March 5th, The Post Family


Third Quarter

PRINT CAMPAIGNS
Work on concepts within a team. A new assignment is given each week.
(Dave Derrick/Merrideth Kalil/Gary Fox Robertson/Stu Thompson)

DESIGNING FOR THE WEB
You don’t have to know how to program but you do need to know the language. Learn about websafe fonts and colors and intuitive navigational design.
(Emily Wuest)

ADVANCED ART DIRECTION
Art Directors will learn the basics of typography, and use InDesign to layout ideas on their own.
(Nathan Thomspon @ Crammer-Krasselt)

ADVANCED TYPOGRAPHY
Review of fundamentals, font pairings and exploring non-traditional typefaces and type design.
(Allison Strauss)

VISUAL SOLUTIONS
Creating concepts for poster design and dadvertising. Then producing finished comps.
(Jeff Epstein)

INTEGRATED CAMPAIGNS
Work within a team creating integrated ideas. A new assignment each week.
(Cristen Ingram/Natalie Taylor/Brian Bennett/Emily Sander)

GUEST SPEAKER
July 17th Stuart Drozario BDM
July 24th Ashley Vinson DDB
August 7th Will Miller Firebelly Design
August 21st Josh Hirsch Big Spaceship
October 23rd Dave Gardner, Jeff Hoffman ColorJar
November 13th Cheryl Berman, Unbundled
November 20th Lisa Landsman, Google
December 4th Alisa Wolfson, Leo Burnett
January 22nd, Rick Valicenti, Thirst Design
February 5th, Dan Fietsam, Energy BBDO
March 5th, The Post Family


Fourth Quarter

PRINT CAMPAIGNS
Work on concepts within a team. A new assignment is given each week.
(Dave Derrick/Merrideth Kalil/Gary Fox Robertson/Stu Thompson)

PRESENTATION WORKSHIP/STAND UP COMEDY
Develope a 3-5 minute stand up routine to be performed at the End of the Quarter party.
(Tim Joyce)

FLASH
Intensive bootcamp to learn the fundamentals of the program.
(Ignatius Aloysius @ Digital Bootcamp)

CONCEPTING A LOOK
Take your ideas to completion by concepting the art direction and fine tuning the lines of the execution.
(Kira Bigwood/Lindsay Stevens @ Element 79)

INTEGRATED CAMPAIGNS
Work within a team creating integrated ideas. A new assignment each week.
(Cristen Ingram/Natalie Taylor/Brian Bennett/Emily Sander)

MARKETING YOUR BOOK
This class explores all topics from interviewing, personal pieces, how to stand out among a sea of talented books, how to write an effective “cover” email, the production of your physical portfolio, job searching strategies, etc.
(Maria Scileppi)

GUEST SPEAKER
July 17th Stuart Drozario BDM
July 24th Ashley Vinson DDB
August 7th Will Miller Firebelly Design
August 21st Josh Hirsch Big Spaceship
October 23rd Dave Gardner, Jeff Hoffman ColorJar
November 13th Cheryl Berman, Unbundled
November 20th Lisa Landsman, Google
December 4th Alisa Wolfson, Leo Burnett
January 22nd, Rick Valicenti, Thirst Design
February 5th, Dan Fietsam, Energy BBDO
March 5th, The Post Family

 

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