First Quarter

CONCEPT BASICS
Learning the building blocks of a good idea.
(Jeff Epstein)

BRANDING
Exploring what an Account Planner does and how to be your own account planner.
(Linda Jackson)

HEADLINE BASICS
Learn the basics of writing a compelling headline. And lots of them.
(Chad Williamson)

PRINT ADS
Create marker comps for a new assignment each week. And lots of them.
(Maria Scileppi)

GUEST SPEAKER
July 17th Stuart Drozario BDM
July 24th Ashley Vinson DDB
August 7th Will Miller Firebelly Design
August 21st Josh Hirsch Big Spaceship
October 23rd Dave Gardner, Jeff Hoffman ColorJar
November 13th Cheryl Berman, Unbundled
November 20th Lisa Landsman, Google
December 4th Alisa Wolfson, Leo Burnett
January 22nd, Rick Valicenti, Thirst Design
February 5th, Dan Fietsam, Energy BBDO
March 5th, The Post Family

Second Quarter

PRINT CAMPAIGNS
Work on concepts within a team. A new assignment is given each week.
(Dave Derrick/Merrideth Kalil/Gary Fox Robertson/Stu Thompson)

BODY COPY
Writing a logical, compelling, charming, reason to believe the headline.
(Jeff Epstein)

AD4CW
Copywriters will learn the basics of typography, and use InDesign to layout ideas on their own.
(Luke Felton)

INTEGRATED CAMPAIGNS
Work within a team creating integrated ideas. A new assignment each week.
(Cristen Ingram/Natalie Taylor/Brian Bennett/Emily Sander)

GUEST SPEAKER
July 17th Stuart Drozario BDM
July 24th Ashley Vinson DDB
August 7th Will Miller Firebelly Design
August 21st Josh Hirsch Big Spaceship
October 23rd Dave Gardner, Jeff Hoffman ColorJar
November 13th Cheryl Berman, Unbundled
November 20th Lisa Landsman, Google
December 4th Alisa Wolfson, Leo Burnett
January 22nd, Rick Valicenti, Thirst Design
February 5th, Dan Fietsam, Energy BBDO
March 5th, The Post Family

Third Quarter

PRINT CAMPAIGNS
Work on concepts within a team. A new assignment is given each week.
(Dave Derrick/Merrideth Kalil/Gary Fox Robertson/Stu Thompson)

VIRAL VIDEO
Learn story telling, scripting, the basics of directing and editing, plus look at what’s going on with viral videos and webisodes and other video innovations used within the industry.
(Jeff Oswald/Sam Macon)

ADVANCED HEADLINES
Advanced headline writing that corresponds with idea development plus writing for interactive.
(Amy Hollrah)

INTEGRATED CAMPAIGNS
Work within a team creating integrated ideas. A new assignment each week.
(Cristen Ingram/Natalie Taylor/Brian Bennett/Emily Sander)

GUEST SPEAKER
July 17th Stuart Drozario BDM
July 24th Ashley Vinson DDB
August 7th Will Miller Firebelly Design
August 21st Josh Hirsch Big Spaceship
October 23rd Dave Gardner, Jeff Hoffman ColorJar
November 13th Cheryl Berman, Unbundled
November 20th Lisa Landsman, Google
December 4th Alisa Wolfson, Leo Burnett
January 22nd, Rick Valicenti, Thirst Design
February 5th, Dan Fietsam, Energy BBDO
March 5th, The Post Family

Fourth Quarter

PRINT CAMPAIGNS
Work on concepts within a team. A new assignment is given each week.
(Dave Derrick/Merrideth Kalil/Gary Fox Robertson/Stu Thompson)

PRESENTATION WORKSHIP/STAND UP COMEDY
Develope a 3-5 minute stand up routine to be performed at the End of the Quarter party.
(Tim Joyce)

CONCEPTING A LOOK
Take your ideas to completion by concepting the art direction and fine tuning the lines of the execution.
(Kira Bigwood/Lindsay Stevens @ Element 79)

INTEGRATED CAMPAIGNS
Work within a team creating integrated ideas. A new assignment each week.
(Cristen Ingram/Natalie Taylor/Brian Bennett/Emily Sander)

MARKETING YOUR BOOK
This class explores all topics from interviewing, personal pieces, how to stand out among a sea of talented books, how to write an effective “cover” email, the production of your physical portfolio, job searching strategies, etc.
(Maria Scileppi)

GUEST SPEAKER
July 17th Stuart Drozario BDM
July 24th Ashley Vinson DDB
August 7th Will Miller Firebelly Design
August 21st Josh Hirsch Big Spaceship
October 23rd Dave Gardner, Jeff Hoffman ColorJar
November 13th Cheryl Berman, Unbundled
November 20th Lisa Landsman, Google
December 4th Alisa Wolfson, Leo Burnett
January 22nd, Rick Valicenti, Thirst Design
February 5th, Dan Fietsam, Energy BBDO
March 5th, The Post Family